Monash University – Person 360 and Unified Lead Optimisation

Monash University – Person 360 and Unified Lead Optimisation has been selected as an ABA100® Winner for CRM Innovation in The Australian Business Awards 2019. The Australian Business Award for CRM Innovation [CRM] recognises products and services that provide innovative solutions for new and existing market needs in the field of customer relationship management.

Monash is delighted to accept the 2019 ABA100 Award for CRM Innovation. This award recognises the outstanding collaboration across the University, to bring our Person 360 and Multi Channel Personalisation strategic initiatives to life. These initiatives underpin our ambition to create ‘one record and one journey’ for every audience member and, ultimately, enable the University’s digital transformation and audience-first ethos.

Peter Marshall, Chief Operating Officer, Monash University

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