Aramex – Blu Couriers

Aramex – Blu Couriers has been selected as an ABA100® Winner for Service Innovation in The Australian Business Awards 2020. The Australian Business Award for Service Innovation [SIA] recognises service products that provide innovative solutions for new and existing market needs.

Aramex Australia (formerly Fastway Couriers) is a network of over 800 independently owned and operated small businesses across the country and is part of the global Aramex family, a leader in transport and logistics that has been operating internationally for almost 40 years. Aramex’s position as one of the top transport and logistics companies globally is a result of constant investment in new industry technologies and innovations, recognising and responding to global and local market trends, and creating new services that meet the changing needs of customers.

Aramex Australia operates a three-tiered business model, and all of their Franchise Partners are dedicated to providing each and every customer with exceptional service; going the extra mile to ensure that parcels are delivered on time and with the utmost care.

The pioneering, simple and scalable Blu Couriers service was established in Australia in late 2016. It provides an opportunity for individuals to earn additional income on their own terms as Blu drivers. Blu ensures customers receive parcels as fast as possible, even in peak periods, while helping franchisees manage spikes in parcel volume and capitalise on the e-commerce revolution without the complications or cost of bringing on extra employees. Blu Couriers operates nation-wide in both metropolitan and regional locations across Australia in support of the national Franchise network.

To extend the Aramex commitment to customer service excellence across all Blu Couriers drivers, technology was developed to streamline and safeguard the delivery and customer signing process as well as advise optimal routing and navigation.

Blu Couriers is the pioneer of logistics crowd sourcing technology in Australia, and the service’s longevity remains a powerful differentiator from new entrants to the market.

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