Officially established in 2012, HOME789 is a Licensed Real Estate Agency with its main office in Sydney. The company specialises in residential and commercial property management, property sales and project marketing. The company regards its brand to be its number one asset and as a result they’ve placed a heavy emphasis on improving their operational systems, processes and policies to support the Home789 mission.

Home789’s corporate branding consists of their mission, logos, website, brochures, community responsibilities, credibility, marketing and quality. The company have focused on fostering a customer-centric experience across this branding range, aiming to deliver a clear message to a targeted audience in a niche market. Central to this is the company logo, which has been carefully designed to embody Home789’s multi-cultural focus. With the belief that successful real-estate practices are about more than just selling property, Home789 developed a logo that embodied a sense of trust and financial freedom.

The ‘7’ in the company’s logo symbolises rise or start, representing the beginning of a new venture; ‘8’ symbolises growth and development, which represents the building of an investment portfolio; and ‘9’ symbolises sustainability, representing the goal of financial freedom and long term stability. Additionally, the logo has been coloured red, which is associated with luck in Asian culture.

This multicultural focus extends to Home’s online presence, which has emphasised creating web channels in a variety of languages, overseen by a dedicated brand management team that understand the nuances of engaging with a diverse range of ethnic groups. This involves maintaining a brand presence on Facebook and Twitter, as well as on Weibo and Wechat. Because HOME789 have staff from a diverse range of backgrounds, they are able to reach various cultural and ethnic groups and develop relationships with them. As such, Home789 have created a market segmentation strategy that has helped their brand penetrate into all corners of society.