Fitness First

The Australian Business Award for Business Technology recognises organisations that have successfully implemented initiatives that demonstrate excellence in business technology management.

Fitness First is one of the leading health and fitness groups worldwide. Since it began in the UK in 1993, the Fitness First Group has expanded rapidly and now operates in 16 countries across three continents. Fitness First has undergone extensive improvements to reposition itself in the market as a fitness leader and industry expert. These improvements include a dynamic change to branding and high investment in its people and facilities.

Fitness First created a system named “Inspire” to support their underpinning people promise to “be inspirational”. Inspire is a multi-purpose learning and communication system that connects club teams, employees, personal trainers and support office staff “anywhere, anytime, on any device”.

Through its combination of functionality as well as learning, social and communications capability, Inspire is currently one of a kind and is something organisations could benchmark their future technology against. Having the ability to learn on multiple devices has shifted the way employees undertake learning at Fitness First. The ability to own and access their learning at any time has created flexible, informal experiences that change how employees gather knowledge.

The launch of Inspire has created a number of social and environmental benefits for Fitness First, its employees and its community. These include the creation of a culture of inclusion, increased access to safety information and a reduction in printed materials. Integrating Inspire into Fitness First is a project that will take another 12-18 months. Insights gathered through the launch of Inspire and the following review process have enacted change in how Fitness First operates as a business. Some of these changes have altered the approach to how Inspire is being implemented, some to the way the HR Team function and others have impacted other business units and initiatives.

Fitness First is being recognised for a Business Technology Award in the Australian Business Awards 2016.

The Australian Business Awards are the regional chapter of an integrated, hierarchical leadership program conducted on a national and international level. Eligible organisations from each region are invited to participate in the international chapter of the program at The World Business Awards. Conducted annually and currently in the second year of its international launch, The World Business Awards seeks to engage with the world’s business, innovation and technology leaders through a global recognition and knowledge building initiative that is underpinned by the program’s established framework. The program engages with organisations worldwide to benchmark the full spectrum of their products, services and initiatives and to review their business performance. The cycle culminates in the recognition and celebration of organisations that implement world-class business initiatives and industry leading products and services on a prominent and far-reaching scale. All entries must be entered in the regional chapter where the organisation is based.

Organisational participation includes private companies, publicly listed companies, multinational subsidiaries, not-for-profit organisations, non-government organisations, educational institutions, franchise systems, partnerships, government departments, government agencies, local government and statutory bodies operating in Australia.

Initiatives can include but are not limited to projects, programs, processes, systems, technologies, developments, ventures and undertakings.

Entries are assessed utilising a robust and dynamic framework to ensure that the assessment process is pertinent and objective. The World Business Awards Framework (WBA Framework) is utilised as a structured model of assessment that enables the participating organisations to be benchmarked against world class performance standards. The Framework consists of specialised assessment modules pertaining to the evaluation criteria for each of the award categories. The criteria and sub-criteria provide a robust set of requirements that are used as the methodology for benchmarking and learning among the participating organisations.

Organisations that participate are provided with the unique opportunity to benchmark themselves against the top performers globally. The recipients are acknowledged for their achievements and recognised as the elite of their industry earning a place amongst a distinguished group by having their products, projects, initiatives, contributions and achievements recognised on a prominent and far-reaching scale. The program provides the ultimate platform for building knowledge, increasing brand awareness, equity, loyalty and retention through increased exposure, recognition and prestige. This establishes a valuable resource that can be used extensively to create opportunities for publicity, positive organisational profiling and heightened brand awareness within the respective industries both nationally and internationally.