The Australian Business Award for Business Technology recognises organisations that have successfully implemented initiatives that demonstrate excellence in business technology management.

Lateral, based in Perth and Melbourne, have evolved since 1986 from selling hardware to developing custom software and building mobile apps for businesses. Lateral solve their client’s business problems, ranging from small businesses to large enterprises locally, nationally and internationally.

Lateral was engaged to develop a bespoke Software Solution called ‘AHG123’ for the client Automotive Holdings Group (AHG), which has been one of Lateral’s biggest technological achievements. AHG123 is a nationwide mobile app on iPhone and Android for AHG customers and dealerships alike. The system integrates AHG data, including dealerships and their inventory, with the mobile experience for customers who can book services, browse inventory and rate dealership experiences.

One of the main indicators to show the success of the app was the uptake and investment of the Dealerships. Initially reluctant to get involved in the solution, their acceptance of the completed product, and acknowledgement of its benefits in managing their inventory and customer base, proved to be a big win for AHG. Dealership staff are motivated to provide even better customer service, with the ‘Rate my Experience’ option. Booking a service or test drive can now be done by the customer at their own leisure, instant address and call out details for AHG Roadside Assist allows responders to rapidly assist, and customers can now browse available vehicle stock at specific dealerships whenever they like. Customers can also manage their own vehicle in their custom garage and even get an appraisal of their own vehicle’s worth. The AHG123 App also allows AHG to undertake target marketing on specific groups by advising their customers of deals and sales at the push of a button.

Lateral prides itself on hitting the three points of customer service; quality, value for money and time to deliver. With AHG123, the achievement of all three was recognised by the AHG stakeholders and has led to future phases of work between AHG and Lateral with the roadmap of AHG123.

Lateral is being recognised for a Business Technology Award in the Australian Business Awards 2016.

The Australian Business Awards are the regional chapter of an integrated, hierarchical leadership program conducted on a national and international level. Eligible organisations from each region are invited to participate in the international chapter of the program at The World Business Awards. Conducted annually and currently in the second year of its international launch, The World Business Awards seeks to engage with the world’s business, innovation and technology leaders through a global recognition and knowledge building initiative that is underpinned by the program’s established framework. The program engages with organisations worldwide to benchmark the full spectrum of their products, services and initiatives and to review their business performance. The cycle culminates in the recognition and celebration of organisations that implement world-class business initiatives and industry leading products and services on a prominent and far-reaching scale. All entries must be entered in the regional chapter where the organisation is based.

Organisational participation includes private companies, publicly listed companies, multinational subsidiaries, not-for-profit organisations, non-government organisations, educational institutions, franchise systems, partnerships, government departments, government agencies, local government and statutory bodies operating in Australia.

Initiatives can include but are not limited to projects, programs, processes, systems, technologies, developments, ventures and undertakings.

Entries are assessed utilising a robust and dynamic framework to ensure that the assessment process is pertinent and objective. The World Business Awards Framework (WBA Framework) is utilised as a structured model of assessment that enables the participating organisations to be benchmarked against world class performance standards. The Framework consists of specialised assessment modules pertaining to the evaluation criteria for each of the award categories. The criteria and sub-criteria provide a robust set of requirements that are used as the methodology for benchmarking and learning among the participating organisations.

Organisations that participate are provided with the unique opportunity to benchmark themselves against the top performers globally. The recipients are acknowledged for their achievements and recognised as the elite of their industry earning a place amongst a distinguished group by having their products, projects, initiatives, contributions and achievements recognised on a prominent and far-reaching scale. The program provides the ultimate platform for building knowledge, increasing brand awareness, equity, loyalty and retention through increased exposure, recognition and prestige. This establishes a valuable resource that can be used extensively to create opportunities for publicity, positive organisational profiling and heightened brand awareness within the respective industries both nationally and internationally.