Snowy Hydro Limited

The Australian Business Award for Communications Excellence recognises initiatives that demonstrate excellence in communications.

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Snowy Hydro Limited is an energy business backed by the Snowy Mountains Scheme. Their retail companies are Red Energy and Lumo Energy.

Over the past decade Snowy Hydro has been dedicated to significantly improving communication in order to rebuild relationships, improve understanding of their business operations and improve community engagement as well as perceptions of their business. Snowy Hydro undertook independent research to understand how the company was perceived by the community. This information was then used to improve relationships, messages, communication strategies and community engagement.

A successful tool in the re-engage and educate strategy was the development of a regional, quarterly community newsletter; Snowy Hydro NEWS. Snowy Hydro decided to increase the profile of their newsletter by providing it through direct mail to the residents across the Snowy Mountains Region. They communicate articles and stories in the newsletter through key themes to ensure they meet the satisfaction of their audiences. Many articles are written to specifically focus on areas that show Snowy Hydro ‘cares and listens’ to the community. Past articles have included information about key community events that Snowy Hydro participated in.

A strategy was developed that all articles published in the newsletter were to be written and authored by a Snowy Hydro employee in order to personalise their business. Through this newsletter, Snowy Hydro has seen a measurable improvement in communication engagement, perceptions and business understanding in the stakeholder community.

Snowy Hydro’s use of communication to re-engage the community has resulted in Snowy Hydro being recognised for a Communications Excellence Award in the Australian Business Awards 2016.

The Australian Business Awards are the regional chapter of an integrated, hierarchical leadership program conducted on a national and international level. Eligible organisations from each region are invited to participate in the international chapter of the program at The World Business Awards. Conducted annually and currently in the second year of its international launch, The World Business Awards seeks to engage with the world’s business, innovation and technology leaders through a global recognition and knowledge building initiative that is underpinned by the program’s established framework. The program engages with organisations worldwide to benchmark the full spectrum of their products, services and initiatives and to review their business performance. The cycle culminates in the recognition and celebration of organisations that implement world-class business initiatives and industry leading products and services on a prominent and far-reaching scale. All entries must be entered in the regional chapter where the organisation is based.

Organisational participation includes private companies, publicly listed companies, multinational subsidiaries, not-for-profit organisations, non-government organisations, educational institutions, franchise systems, partnerships, government departments, government agencies, local government and statutory bodies operating in Australia.

Initiatives can include but are not limited to projects, programs, processes, systems, technologies, developments, ventures and undertakings.

Entries are assessed utilising a robust and dynamic framework to ensure that the assessment process is pertinent and objective. The World Business Awards Framework (WBA Framework) is utilised as a structured model of assessment that enables the participating organisations to be benchmarked against world class performance standards. The Framework consists of specialised assessment modules pertaining to the evaluation criteria for each of the award categories. The criteria and sub-criteria provide a robust set of requirements that are used as the methodology for benchmarking and learning among the participating organisations.

Organisations that participate are provided with the unique opportunity to benchmark themselves against the top performers globally. The recipients are acknowledged for their achievements and recognised as the elite of their industry earning a place amongst a distinguished group by having their products, projects, initiatives, contributions and achievements recognised on a prominent and far-reaching scale. The program provides the ultimate platform for building knowledge, increasing brand awareness, equity, loyalty and retention through increased exposure, recognition and prestige. This establishes a valuable resource that can be used extensively to create opportunities for publicity, positive organisational profiling and heightened brand awareness within the respective industries both nationally and internationally.

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