Crown Resorts

The Australian Business Award for Community Contribution recognises organisations for initiatives that positively impact on the community and generate outcomes that have a long term benefit.

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Crown Resorts are an operator within the tourism, hospitality and events sector, providing a wide range of offerings to local, interstate and international customers. Crown Resorts operate two integrated resorts in Australia, one in Perth and the other in Melbourne.

Crown Resorts is proud of the work they have undertaken to make a significant contribution to Closing the Gap in employment. In 2008, Crown was the first signatory to the Australian Employment Covenant (AEC – now called Generation One), publicly affirming a commitment to provide careers for 300 Indigenous Australians, to support the federal government’s Closing the Gap strategy. Crown Resorts subsequently established their Indigenous Employment Program (IEP) to provide high quality selection, mentoring, coaching, training, and support to Indigenous candidates and employees. In 2011, they upgraded their pledge, committing to employing 2000 Indigenous Australians by 2021, and in 2013, they launched their Reconciliation Action Plan that both draws on the success of their IEP and aims to strengthen it so that they can achieve this pledge.

In 2015, Crown Resorts launched their upgraded Reconciliation Action Plan; an “Elevate” Reconciliation Action Plan. In 2015, the Department of Prime Minister and Cabinet also invited Crown Resorts to be one of a select group of ten organisations to belong to the federal government’s Employment Parity Initiative. The aim of the initiative is to “increase the number of large Australian companies with a workforce reflective of the size of the Indigenous population. Specifically, the Initiative aims to get 20,000 more Indigenous job seekers into jobs by 2020.” By doing so, Indigenous Australians will comprise 3.1% of the Australian workforce – achieving parity with population proportions.

Crown Resorts continue to broaden the scope of their work in closing the gap by focussing on nurturing relationships at all levels within Crown, increasing the understanding and respect of Indigenous and Torres Strait Islander cultures and giving their Indigenous employees opportunities for employment and success. Crown Resorts also works with Indigenous suppliers such as Gilimbaa, Silver Eel Co and Nyoongar Patrol, and partner with Indigenous organisations who are also focussed on closing the gap in education and employment. Crown Resorts continues to undertake research within the Indigenous communities across Australia to maintain strong ties and to identify the best ways to close the gap, and additionally, to identify as well as prepare candidates for recruitment. Crown Resorts also works towards increasing other employees’ understanding of Indigenous employment, as well as encouraging employment of Indigenous Australians in other organisations.

Crown Resorts is being recognised for a Community Contribution award in the Australian Business Awards 2016.

The Australian Business Awards are the regional chapter of an integrated, hierarchical leadership program conducted on a national and international level. Eligible organisations from each region are invited to participate in the international chapter of the program at The World Business Awards. Conducted annually and currently in the second year of its international launch, The World Business Awards seeks to engage with the world’s business, innovation and technology leaders through a global recognition and knowledge building initiative that is underpinned by the program’s established framework. The program engages with organisations worldwide to benchmark the full spectrum of their products, services and initiatives and to review their business performance. The cycle culminates in the recognition and celebration of organisations that implement world-class business initiatives and industry leading products and services on a prominent and far-reaching scale. All entries must be entered in the regional chapter where the organisation is based.

Organisational participation includes private companies, publicly listed companies, multinational subsidiaries, not-for-profit organisations, non-government organisations, educational institutions, franchise systems, partnerships, government departments, government agencies, local government and statutory bodies operating in Australia.

Initiatives can include but are not limited to projects, programs, processes, systems, technologies, developments, ventures and undertakings.

Entries are assessed utilising a robust and dynamic framework to ensure that the assessment process is pertinent and objective. The World Business Awards Framework (WBA Framework) is utilised as a structured model of assessment that enables the participating organisations to be benchmarked against world class performance standards. The Framework consists of specialised assessment modules pertaining to the evaluation criteria for each of the award categories. The criteria and sub-criteria provide a robust set of requirements that are used as the methodology for benchmarking and learning among the participating organisations.

Organisations that participate are provided with the unique opportunity to benchmark themselves against the top performers globally. The recipients are acknowledged for their achievements and recognised as the elite of their industry earning a place amongst a distinguished group by having their products, projects, initiatives, contributions and achievements recognised on a prominent and far-reaching scale. The program provides the ultimate platform for building knowledge, increasing brand awareness, equity, loyalty and retention through increased exposure, recognition and prestige. This establishes a valuable resource that can be used extensively to create opportunities for publicity, positive organisational profiling and heightened brand awareness within the respective industries both nationally and internationally.

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