The Good Guys

The Australian Business Award for Community Contribution recognises organisations for initiatives that positively impact on the community and generate outcomes that have a long term benefit.

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The Good Guys is a leading retailer specialising in and supplying electrical appliances across metropolitan and regional Australia. Having opened its first outlet 1952, The Good Guys has since grown to encompass the operation of 100 stores.

As a result of engaging in a Christmas retail campaign in 2014, the Good Guys identified an opportunity to create a program that promotes the mental and physical wellbeing of primary school aged children in Australia. The result was the Good Guys Super Hero Academy.

The Good Guys Super Hero Academy is an innovative program designed to encourage children by empowering them to discover their inner super hero strengths and capabilities. The Super Hero Academy offers parents an accessible, fun and interactive environment for their children to be immersed in activities outside their comfort zone, often with unfamiliar peers. The program exposes children to key learning themes including perceptiveness and awareness of others, responsibility and the importance of listening, discipline and perseverance. Utilising a circus as the forum for its workspace, the program is able to help children build strength, flexibility, balance, coordination and body awareness. It also helps develop self-confidence, courage to face personal challenges, an understanding of team work, positive risk taking and a sense of belonging.

The program differs from many mainstream sport centric children’s activities that rely on certain levels of physical ability and skill. When children participate in The Good Guys Super Hero Academy, it doesn’t matter how fast or strong they are, how big or small, or how confident, shy or smart they are. It’s about each child having an opportunity to discover that they have inner super hero qualities like kindness, courage and generosity. Each workshop runs for approximately two hours and caters for up to 45 children. During the workshop, professional Circus Oz trainers guide cadets through various stations including trampolining, aerial activities, acro-balance activities and floor work.

While the Super Hero Academy strives to be a stimulating and exciting learning environment, it does have logistical restrictions in terms of locations and workshop capacity. The Good Guys decided not to limit the super hero experience to the physical workshop but instead offer a broader connection to children through an interactive online club — The Super Hero Kids Club. The Super Hero Kids Club only just launched in February 2016 and is designed to encourage all children to recognise and celebrate their personal strengths, a healthy lifestyle and super hero qualities through fun resources and activities.

The Good Guys have been recognised with a Community Contribution Award in the Australian Business Awards 2016 for the funding and implementation of the Super Hero Academy and the Super Hero Kids Club.

The Australian Business Awards are the regional chapter of an integrated, hierarchical leadership program conducted on a national and international level. Eligible organisations from each region are invited to participate in the international chapter of the program at The World Business Awards. Conducted annually and currently in the second year of its international launch, The World Business Awards seeks to engage with the world’s business, innovation and technology leaders through a global recognition and knowledge building initiative that is underpinned by the program’s established framework. The program engages with organisations worldwide to benchmark the full spectrum of their products, services and initiatives and to review their business performance. The cycle culminates in the recognition and celebration of organisations that implement world-class business initiatives and industry leading products and services on a prominent and far-reaching scale. All entries must be entered in the regional chapter where the organisation is based.

Organisational participation includes private companies, publicly listed companies, multinational subsidiaries, not-for-profit organisations, non-government organisations, educational institutions, franchise systems, partnerships, government departments, government agencies, local government and statutory bodies operating in Australia.

Initiatives can include but are not limited to projects, programs, processes, systems, technologies, developments, ventures and undertakings.

Entries are assessed utilising a robust and dynamic framework to ensure that the assessment process is pertinent and objective. The World Business Awards Framework (WBA Framework) is utilised as a structured model of assessment that enables the participating organisations to be benchmarked against world class performance standards. The Framework consists of specialised assessment modules pertaining to the evaluation criteria for each of the award categories. The criteria and sub-criteria provide a robust set of requirements that are used as the methodology for benchmarking and learning among the participating organisations.

Organisations that participate are provided with the unique opportunity to benchmark themselves against the top performers globally. The recipients are acknowledged for their achievements and recognised as the elite of their industry earning a place amongst a distinguished group by having their products, projects, initiatives, contributions and achievements recognised on a prominent and far-reaching scale. The program provides the ultimate platform for building knowledge, increasing brand awareness, equity, loyalty and retention through increased exposure, recognition and prestige. This establishes a valuable resource that can be used extensively to create opportunities for publicity, positive organisational profiling and heightened brand awareness within the respective industries both nationally and internationally.

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