The Australian Business Award for Community Contribution recognises organisations for initiatives that positively impact on the community and generate outcomes that have a long term benefit.
At its heart, the Participate program is designed to encourage people of all ages and backgrounds to understand the role of human decisions and actions in causing ecological problems, offering them tangible opportunities to participate in creating a more sustainable future. The Participate Framework looks at providing goals around engagement with their stakeholders on understanding how to reflect critically on how their actions contribute to a sustainable future; utilise tools to support appropriate decision making; actively participate in building a sustainable future; and educate others.
Participate was born from an internal realisation within Veolia that the sustainability education and practices it had been developing for its workforce and customers could be extended out into the community. As such, the first stage saw the undertaking of a national audit across external and internal sustainability activities. From this it was determined that a more inclusive framework needed with the fundamental outcome being that all sustainability activities needed to focus on a person’s individual desire to contribute to their world through active participation.
From there Veolia developed a program that aimed to connect the community with their workforce and customers through volunteering initiatives; investment in internal and external education programs; establishing a Participate ambassador from each operating region/state; and the creation of a national Participate program calendar. So far the program has engaged over 70% of Veolia’s workforce through digital communications and training, which has corresponded to more than 1000 hours of community volunteering. In addition, Veolia have now established an employee advocacy network which combines environmental sustainability activities with the Participate Ambassador network. This connectivity of their employees is a key driver for the initiative and has also captured the roll-out of sustainability engagement training, which was completed by 87% of all employees.
Veolia have been recognised with a Community Contribution Award for the development and subsequent success of the Participate program.
The Australian Business Awards are the regional chapter of an integrated, hierarchical leadership program conducted on a national and international level. Eligible organisations from each region are invited to participate in the international chapter of the program at The World Business Awards. Conducted annually and currently in the second year of its international launch, The World Business Awards seeks to engage with the world’s business, innovation and technology leaders through a global recognition and knowledge building initiative that is underpinned by the program’s established framework. The program engages with organisations worldwide to benchmark the full spectrum of their products, services and initiatives and to review their business performance. The cycle culminates in the recognition and celebration of organisations that implement world-class business initiatives and industry leading products and services on a prominent and far-reaching scale. All entries must be entered in the regional chapter where the organisation is based.
Organisational participation includes private companies, publicly listed companies, multinational subsidiaries, not-for-profit organisations, non-government organisations, educational institutions, franchise systems, partnerships, government departments, government agencies, local government and statutory bodies operating in Australia.
Initiatives can include but are not limited to projects, programs, processes, systems, technologies, developments, ventures and undertakings.
Entries are assessed utilising a robust and dynamic framework to ensure that the assessment process is pertinent and objective. The World Business Awards Framework (WBA Framework) is utilised as a structured model of assessment that enables the participating organisations to be benchmarked against world class performance standards. The Framework consists of specialised assessment modules pertaining to the evaluation criteria for each of the award categories. The criteria and sub-criteria provide a robust set of requirements that are used as the methodology for benchmarking and learning among the participating organisations.
Organisations that participate are provided with the unique opportunity to benchmark themselves against the top performers globally. The recipients are acknowledged for their achievements and recognised as the elite of their industry earning a place amongst a distinguished group by having their products, projects, initiatives, contributions and achievements recognised on a prominent and far-reaching scale. The program provides the ultimate platform for building knowledge, increasing brand awareness, equity, loyalty and retention through increased exposure, recognition and prestige. This establishes a valuable resource that can be used extensively to create opportunities for publicity, positive organisational profiling and heightened brand awareness within the respective industries both nationally and internationally.