The Australian Business Award for Marketing Excellence recognises organisations that have achieved outstanding results through initiatives that demonstrate innovative marketing strategies and execution.
“It’s a tremendous honour to win the ABA Marketing Excellence Award which acknowledges the significant effort that was required to reposition and implement our refreshed brand across our residential and commercial operations.
“Many contributors were involved with developing an extensive range of marketing collateral which reflects Realmark’s key attributes of excellence, innovation and integrity – qualities which are highly valued by our clients and staff, and set us apart in our industry.
“Our success is a particular credit to our dedicated business principals and staff who have eagerly adopted our refreshed brand, and continue to ensure our marketing approach is consistently applied in their local areas.”[/testimonial][/testimonials][separator style_type=”none” top_margin=”10″ bottom_margin=”10″ sep_color=”” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” class=”” id=””]
Understanding that their brand attributes could be more well known, and that Western Australia was undergoing a period of economic downturn, Realmark set out to create a powerful, singular brand identity for the group that could reposition them as a progressive and premium WA brand posed for growth. To achieve this, Realmark underwent an internal marketing review that utilised qualitative and quantitative methods to analyse existing materials, identify inconsistencies and assess gaps in stakeholder perception. An external brand audit was then conducted to assess the health of the Realmark brand and provide strategic insights into what a refocused approach may require.
In response to their internal and external reviews, Realmark initiated a full scale brand revitalisation program that identified the brands key attitudes, evolved their brand to reflect those attitudes and applied that fresh approach across all of their brand touch points. As a result, Realmark’s logo was updated with a contemporary colour and typeface, a central online marketing platform was implemented and updated marketing materials were developed. A 36-page brand book was also distributed to staff to assist them in consistently applying the refreshed brand identity in their local area marketing.
Originally expecting the revitalisation process to take 24 months, Realmark managed to update its brand in just 12, experiencing a positive response from franchise offices as part of their ongoing consultation and review process. Realmark have been recognised with a Marketing Excellence Award in the Australian Business Awards 2016.
The Australian Business Awards are the regional chapter of an integrated, hierarchical leadership program conducted on a national and international level. Eligible organisations from each region are invited to participate in the international chapter of the program at The World Business Awards. Conducted annually and currently in the second year of its international launch, The World Business Awards seeks to engage with the world’s business, innovation and technology leaders through a global recognition and knowledge building initiative that is underpinned by the program’s established framework. The program engages with organisations worldwide to benchmark the full spectrum of their products, services and initiatives and to review their business performance. The cycle culminates in the recognition and celebration of organisations that implement world-class business initiatives and industry leading products and services on a prominent and far-reaching scale. All entries must be entered in the regional chapter where the organisation is based.
Organisational participation includes private companies, publicly listed companies, multinational subsidiaries, not-for-profit organisations, non-government organisations, educational institutions, franchise systems, partnerships, government departments, government agencies, local government and statutory bodies operating in Australia.
Initiatives can include but are not limited to projects, programs, processes, systems, technologies, developments, ventures and undertakings.
Entries are assessed utilising a robust and dynamic framework to ensure that the assessment process is pertinent and objective. The World Business Awards Framework (WBA Framework) is utilised as a structured model of assessment that enables the participating organisations to be benchmarked against world class performance standards. The Framework consists of specialised assessment modules pertaining to the evaluation criteria for each of the award categories. The criteria and sub-criteria provide a robust set of requirements that are used as the methodology for benchmarking and learning among the participating organisations.
Organisations that participate are provided with the unique opportunity to benchmark themselves against the top performers globally. The recipients are acknowledged for their achievements and recognised as the elite of their industry earning a place amongst a distinguished group by having their products, projects, initiatives, contributions and achievements recognised on a prominent and far-reaching scale. The program provides the ultimate platform for building knowledge, increasing brand awareness, equity, loyalty and retention through increased exposure, recognition and prestige. This establishes a valuable resource that can be used extensively to create opportunities for publicity, positive organisational profiling and heightened brand awareness within the respective industries both nationally and internationally.