Easy Direct Marketing is a software module which sits within a larger software system called Ascent One, which is designed to service the international education sector and in particular Universities, TAFE’s and private providers engaged in recruiting international students. This marketing solution combines personalised print, emails, SMS and PURLs (personalised URLs) with database-logic driven campaigns.

Easy Direct Marketing allows the client to run marketing campaigns on ‘auto-pilot’ and can effectively save clients valuable time and resources. By using Easy Direct Marketing, institutions can track enquiries through to enrolment, send out customised messages to students depending on nationality, course, study area and so on. Easy Direct Marketing improves conversation/action rates through personalised and contextualised communication, whilst saving on costs by utilising targeted technology.

The major features of this product are; converting student enquiries to student applications, converting student offers to enrolments, converting Alumni into donors and converting small donors to larger donors. Clients can essentially use the system to filter out non-responders and filter in prospects who have shown interest before sending print. Instead of running costly and wasteful direct marketing campaigns, Easy Direct Marketing allows clients to send personalised, relevant print only to those who are interested.