CommBank Property app
The Australian Business Award for Mobile Innovation recognises leading mobile applications that provide innovative solutions for new and existing market needs.
“Discussing the local property market is a national pastime but our research found many Australians looking for a property have a limited understanding of what they can borrow and afford.”
“We wanted to empower our customers so they have all the information and insights in one place, anytime, anywhere, to ensure they make informed decisions.”
“Using multiple data sources to provide more informative data and estimated market prices, the CommBank Property app is a truly integrated property app solution which provides potential home buyers with the confidence they need.”
“Thank you to all the teams across the Group who made the CommBank Property app a reality. This award is fantastic recognition of their hard work and commitment to develop a leading customer-first solution for home buyers.”[/testimonial][/testimonials][separator style_type=”none” top_margin=”10″ bottom_margin=”10″ sep_color=”” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” class=”” id=””]
The CommBank Property App an innovative property app which has redeﬁned the way Australians search for, ﬁnd and buy property. CommBank Adopted a customer centric approach to design with a focus on empathy through research, framing the problem, customer needs, generative ideation and prototyping and validation.
The CommBank Property App offers market leading tools and features to help customers make informed property buying decisions. The purpose of the app is to help Australians discover how affordable a property could be, search for properties that suit their lifestyle based on their ﬁnancial position, assess a property’s estimated market price and when they are ready, and take the ﬁrst steps to apply for a loan by applying for conditional eligibility. Users can even share their favourite property searches with a buying partner or friend, access relevant articles and information, access various calculators, and view suburb insights to evaluate an area’s long term performance. Users are also able to view real time property search listings, save their favourite properties and see inspection dates.
The CommBank Property app is particularly unique because it uses expert bank knowledge — which draws on multiple data sources — to provide customers with the most comprehensive estimated market price in the market. CommBank is being recognised for a Mobile Innovation award in the Australian Business Awards 2016.
The Australian Business Awards are the regional chapter of an integrated, hierarchical leadership program conducted on a national and international level. Eligible organisations from each region are invited to participate in the international chapter of the program at The World Business Awards. Conducted annually and currently in the second year of its international launch, The World Business Awards seeks to engage with the world’s business, innovation and technology leaders through a global recognition and knowledge building initiative that is underpinned by the program’s established framework. The program engages with organisations worldwide to benchmark the full spectrum of their products, services and initiatives and to review their business performance. The cycle culminates in the recognition and celebration of organisations that implement world-class business initiatives and industry leading products and services on a prominent and far-reaching scale. All entries must be entered in the regional chapter where the organisation is based.
Organisational participation includes private companies, publicly listed companies, multinational subsidiaries, not-for-profit organisations, non-government organisations, educational institutions, franchise systems, partnerships, government departments, government agencies, local government and statutory bodies operating in Australia.
Initiatives can include but are not limited to projects, programs, processes, systems, technologies, developments, ventures and undertakings.
Entries are assessed utilising a robust and dynamic framework to ensure that the assessment process is pertinent and objective. The World Business Awards Framework (WBA Framework) is utilised as a structured model of assessment that enables the participating organisations to be benchmarked against world class performance standards. The Framework consists of specialised assessment modules pertaining to the evaluation criteria for each of the award categories. The criteria and sub-criteria provide a robust set of requirements that are used as the methodology for benchmarking and learning among the participating organisations.
Organisations that participate are provided with the unique opportunity to benchmark themselves against the top performers globally. The recipients are acknowledged for their achievements and recognised as the elite of their industry earning a place amongst a distinguished group by having their products, projects, initiatives, contributions and achievements recognised on a prominent and far-reaching scale. The program provides the ultimate platform for building knowledge, increasing brand awareness, equity, loyalty and retention through increased exposure, recognition and prestige. This establishes a valuable resource that can be used extensively to create opportunities for publicity, positive organisational profiling and heightened brand awareness within the respective industries both nationally and internationally.