Morlife: ChaI’Q Latté

The Australian Business Award for Product Excellence recognises leading products and services that provide exceptional solutions for new and existing market needs.

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Morlife is a Gold Coast functional food company who manufactures high density, nutrient formulated foods which vastly enhance consumer’s nutritional intake.

ChaI’Q Latté was created to target specific functions of the body. It is an instant latté powder that combines real spices to create the exquisite chai taste fortified with a mixture of functional herbs. Chai has been renowned for its many health benefits contained in the spices. ChaI’Q Latté contains real spices; cinnamon, ginger, nutmeg, clove, cardamom and aniseed. Cinnamon is an essential part of the chai spice blend and is believed to improve energy, vitality and circulation.

ChaI’Q Latté is naturally sweetened with honey, which is believed to have a harmonising effect on the liver and is thought to help neutralise toxins and soothe pain. To further enhance the taste, natural vanilla powder is added to the drink to give it a subtle sweet taste. Inulin — a soluble fibre that functions as a prebiotic — is added to the drink to promote digestive health by stimulating beneficial bacteria in the gut. Black pepper, turmeric and ginger are also added to promote a healthy digestion.

Anti-stress and relaxation is another function of ChaI’Q Latté. The drink is fortified with herbs to stimulate the mind and body. ChaI’Q Latté delivers stimulation without caffeine, thanks to energy boosting herbs. ChaI’Q Latté is therefore suitable for children and for those sensitive to the effects of caffeine. ChaI’Q Latté is free from artificial colours, flavours, preservatives, gluten and lactose and is also vegan.

At Morlife, product development is conducted by a team of research nutritionists each with different educational backgrounds within food science and nutrition. ChaI’Q Latté has been ensured nutritional potency through researching effective dosages of each functional ingredient. The Morlife research and quality team also ensure a copy of all physical tests, moisture analysis and microbial results. By taking these steps, the product is able to be tracked should any problems arise that need to be resolved.

Morlife is being recognised for a Product Excellence award in the Australian Business Awards 2016 for this product.

The Australian Business Awards are the regional chapter of an integrated, hierarchical leadership program conducted on a national and international level. Eligible organisations from each region are invited to participate in the international chapter of the program at The World Business Awards. Conducted annually and currently in the second year of its international launch, The World Business Awards seeks to engage with the world’s business, innovation and technology leaders through a global recognition and knowledge building initiative that is underpinned by the program’s established framework. The program engages with organisations worldwide to benchmark the full spectrum of their products, services and initiatives and to review their business performance. The cycle culminates in the recognition and celebration of organisations that implement world-class business initiatives and industry leading products and services on a prominent and far-reaching scale. All entries must be entered in the regional chapter where the organisation is based.

Organisational participation includes private companies, publicly listed companies, multinational subsidiaries, not-for-profit organisations, non-government organisations, educational institutions, franchise systems, partnerships, government departments, government agencies, local government and statutory bodies operating in Australia.

Initiatives can include but are not limited to projects, programs, processes, systems, technologies, developments, ventures and undertakings.

Entries are assessed utilising a robust and dynamic framework to ensure that the assessment process is pertinent and objective. The World Business Awards Framework (WBA Framework) is utilised as a structured model of assessment that enables the participating organisations to be benchmarked against world class performance standards. The Framework consists of specialised assessment modules pertaining to the evaluation criteria for each of the award categories. The criteria and sub-criteria provide a robust set of requirements that are used as the methodology for benchmarking and learning among the participating organisations.

Organisations that participate are provided with the unique opportunity to benchmark themselves against the top performers globally. The recipients are acknowledged for their achievements and recognised as the elite of their industry earning a place amongst a distinguished group by having their products, projects, initiatives, contributions and achievements recognised on a prominent and far-reaching scale. The program provides the ultimate platform for building knowledge, increasing brand awareness, equity, loyalty and retention through increased exposure, recognition and prestige. This establishes a valuable resource that can be used extensively to create opportunities for publicity, positive organisational profiling and heightened brand awareness within the respective industries both nationally and internationally.

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