uberbrand has been recognised as an ABA100® Winner for Brand Management in The Australian Business Awards 2017. The Australian Business Award for Brand Management [BMA] recognises organisations that have achieved outstanding results through initiatives that demonstrate excellence in brand management.

uberbrand is proud to receive this prestigious brand management award for our work with global natural healthcare company SFI.

SFI engaged uberbrand to create a unique global brand and a cohesive message for its product brands and parent brand.

By taking a strategic and overarching approach to SFI’s underlying brand challenges, rather than simply starting by designing a new logo or something similar, uberbrand was able to address the company’s key business challenges. Every subsequent brand-related activity stems from this strategy and is therefore stronger and more likely to succeed.

Together with SFI, we created a brand-level organisational change in line with the overarching brand’s three key attributes: quality; credibility; and reliability. Through this approach SFI can now define product suites more appropriately, eliminate product cannibalisation, while maximising reach and breadth across markets.

At uberbrand, we put the brand at the heart of everything we do. Our aim is to deliver meaningful and valued strategies that help organisations connect their purpose to who they are and what they do, every day.

For further information on uberbrand go to uberbrand.com.au