CRM Online – Fieldmagic

CRM Online has been recognised as an ABA100® Winner for CRM Innovation in The Australian Business Awards 2017 for the research and development of Fieldmagic. The Australian Business Award for CRM Innovation [CRM] recognises products and services that provide innovative solutions for new and existing market needs in the field of customer relationship management.

Fieldmagic is the first Australian developed end-to-end Field Services software solution for field services organisations that incorporates a full CRM + field services platform. The solution combines a market leading CRM platform with a complete field service solution, and aims to eliminate paper- based processes and reduce overheads, placing a strong focus on improving operational efficiency and customer service.

The platform includes a quoting engine designed specifically for field services, a job scheduling calendar to more effectively manage technician workloads, an easy to use offline mobile application with GPS tracking, time and materials tracking capabilities, electronic signing, and integration with major Australian accounting systems. More importantly, Fieldmagic also includes an industry first ‘configurable checklist builder’ for industries where job cards are required to be completed on the job. The checklist builder allows orgainsations to move away from paper-based job cards and checklists, providing a more secure electronic means of recording job and maintenance outcomes in the field and reporting this to customers with a faster turn around time.

Fieldmagic is built on the leading SugarCRM Enterprise Platform. This means customers can leverage a full suite of customer management tools for Sales, Service and Marketing, with lots of configurability options to tailor the system to the needs of each customer to support their workflows. SugarCRM is also a highly integrate-able CRM, which means it’s possible to integrate with other systems to provide a more single view of information, as well as take advantage of available apps in the app ecosystem to further extend the capabilities of the system.

Although Fieldmagic was originally developed specifically with the Fire Services Industry in mind, the core platform has also aligned well to support a range of field services industries. In fact, Fieldmagic has found its place in a wide range of industries, including: IT & Mobile Support; Mining & Oil and Gas (maintenance of assets); Electrical Contractors; Maintenance; HVAC / Air Conditioning; and Security Industries.

For more information on Fieldmagic go to