“We’re excited and humbled to win our third ABA for Brand Management. This year’s win is for the work we did for TAFE Aboriginal. TAFE NSW went from having many brands that communicated with each local audience to One TAFE. This had implications around Aboriginal culture, due to factors such as strong ties to a sense of place. The work we did had to be site-specific, culturally sensitive and engaging to our audience. uberbrand is a team of strategists, communicators, digital experts and designers who use insight, intuition and creativity to deliver brand-led communications, campaigns and experiences that build brands and grow businesses. This award reflects the hard work and dedication of the entire uberbrand team and the importance of our work with clients to deliver the optimum mix of strategy and creative.”