Complexica – Touchless CRM

The Australian Business Award for CRM Innovation recognises products and services that provide innovative solutions for business and market needs in the field of customer relationship management.

Complexica is an Australian company specialising in enterprise software applications that harness the power of Artificial Intelligence and big data to improve the effectiveness of sales & marketing activities, particularly for wholesalers, distributors, and manufacturers characterised by a large SKU range and long tail of customers. Complexica was founded upon the research of several world renown computer scientists, and has developed a proprietary Artificial Intelligence engine called Larry, the Digital Analyst® that powers its enterprise software applications. Complexica maintains research partnerships with the Polish-Japanese Academy of Information Technology, the University of Adelaide, and RMIT University, and also has a Scientific Advisory Board that includes international thought leaders in the area of Artificial Intelligence. Complexica’s software applications employ techniques from a range of fields, including deep learning, predictive analytics, machine learning, artificial intelligence, simulation and big data to solve complex business problems and deliver value.

Complexica’s “Touchless” CRM provides a single view of each customer, a historical record of all interactions, and a variety of reports, alerts, and notifications – all without burdening end users with data entry. As sales staff go about their job, “Touchless” CRM monitors their plans, tasks, and executed activities, and automatically updates the appropriate customer record (hence the name “Touchless”). The less time that sales teams spend updating CRM, the greater their compliance will be.

Complexica’s “Touchless” CRM integrates seamlessly with Complexica’s Order Management System (OMS) for generating “margin-optimised” quotes and orders, and with Customer Opportunity Profiler (COP) for optimising sales activities and tasks, personalising conversations, and determining the “next best action” for each customer.

Like other CRM systems available today, Complexica’s “Touchless” CRM can provide a 360-degree view of each customer, a historical record of all interactions, and a variety of reports, alerts, and notifications. The difference, however, is that Complexica’s “Touchless” CRM can provide this without burdening end users with unnecessary data entry. By using the Artificial Intelligence to monitor end users as they go about their job – analysing their plans, tasks, and executed activities – and then automatically updating the relevant customer records.

What is unique about Complexica’s “Touchless” CRM is that the application can automatically identify opportunities and potential problems within each sales territory, and then provide each sales rep with unique and creative “machine-generated” conversation points for each customer or prospect. This represents a new level of targeting, automated micro-personalisation, and automated micro-segmentation. Complexica’s “Touchless” CRM also provides sales reps with precise quoting and pricing recommendations, which rely on machine learning and external datasets (running autonomously behind the scenes, ensuring that sales reps can benefit from the recommendations without worrying about the technical aspects).

Complexica's "Touchless" CRM

For more information on Complexica’s “Touchless” CRM go to

The Australian Business Awards are an annual comprehensive awards program which recognises organisations that demonstrate the core values of business innovation, product innovation, technological achievement and employee engagement via a set of established business and product award categories.

The Australian Business Awards are the national chapter of an integrated, hierarchical leadership initiative conducted on a national and international level. Eligible organisations are invited to participate in the international chapter of the program at The World Business Awards whereby participants are provided with the unique opportunity to benchmark themselves against the top performers globally.

The process culminates in the selection of organisations which implement world-class business initiatives, projects, products and services. The award recipients are recognised as the elite of their industry earning a place amongst a distinguished group by having their achievements acknowledged and celebrated.

Organisational eligibility includes private companies, publicly listed companies, multinational subsidiaries, not-for-profit organisations, non-government organisations, educational institutions, franchise systems, partnerships, government departments, government agencies, local government and statutory bodies operating in Australia.

Organisations are required to complete a submission for a specific business initiative, product or service.

Business initiatives can include but are not limited to projects, programs, processes, systems, technologies, developments, ventures and undertakings.

Products can include but are not limited to services, devices, equipment, programs, processes, activities, applications, information, knowledge, software, cloud-based services, platforms, systems and manufactured goods. Products must be commercially available on the Australian market and comply with all applicable Australian standards and regulatory requirements. Product eligibility includes domestic and international products available to the Australian marketplace.

The World Business Awards Framework (WBA Framework) is utilised as a structured model of assessment that enables the participating organisations to be benchmarked against world class performance standards.

The Framework consists of specialised assessment modules pertaining to the evaluation criteria for each of the award categories. The criteria and sub-criteria provide a robust set of requirements that are used as the methodology for benchmarking and learning among the participating organisations.

Organisations that demonstrate the core values of business innovation, product innovation, technological achievement and employee engagement are recognised via a set of established business and product award categories.

The program provides a notable opportunity for high-performing organisations which implement world-class business initiatives and develop innovative products and services to be acknowledged and celebrated for their achievements both nationally and internationally.

Conducted annually, the program engages with organisations worldwide to benchmark the full spectrum of their products, services and initiatives and to review their business performance through a global recognition and knowledge building initiative that is underpinned by the program’s established framework.

The program provides the ultimate platform for building knowledge, increasing brand awareness, equity, loyalty and retention through increased exposure, recognition and prestige.

Share: The Australian Business Awards

Register for Updates

How to Participate in the Awards

Register to download current entry guidelines.
Register for Updates