Altro Whiterock Digiclad™

The Australian Business Award for Product Excellence recognises products and services of exceptional quality offering a point of difference from their competitors.

“Altro APAC is honoured to receive the ABA100 award for product excellence. We pride ourselves on delivering innovative and creative solutions to our customers. To be recognised for this by the ABA for the second time at a national level which reaches beyond our specific markets is great reward for the entire team and a reflection of their hard work and dedication”.

Altro APAC, Glen Stratton, Managing Director

Altro have been at the forefront of innovation for almost 100 years. Today, working closely with architects, end user clients, engineers, designers and contractors around the world, their insight and expertise help them transform everyday spaces into environments that can improve the wellbeing of everyone that uses them. By consistently turning creative thinking into practical, real-world solutions – that maintain the highest standards of safety and durability – Altro have become synonymous with quality.

Altro Whiterock Digiclad has been available in Australia since 2006 and has been specified in various projects throughout Australia. Altro Whiterock Digiclad™ is created by reproducing vector artwork or high resolution photographs onto Altro Whiterock wall sheets. Hard-coat technology provides scratch resisting properties for added surface protection, making Altro Whiterock Digiclad ideal, in high traffic environments where durability is important.

Adding company logos to lobbies and reception areas will give interiors a personalised finish and can prevent the need for additional signage, including door numbers, pedestrian directions and even safety protocols. With Altro Whiterock Digiclad an organisation can create visual impact while maintaining the premium durability you expect from Altro Whiterock sheets.

Adding a splash of creativity in otherwise sterile areas like operating theatres and examination rooms can provide the sense of ease that can lower the anxiety in patients and presents the facility in a more engaging way. Providing an upbeat or soothing focal point can also help a patient’s recuperation from minor procedures and on through recovery.

With Altro Whiterock Digiclad it’s easy to create washable murals that withstand the test of time, the ease of cleaning with the hygienic features will reduce maintenance costs. Altro Whiterock Digiclad uses inks that are cured for extra long life making them scratch resistant and durable. For added peace of mind an enhanced hard coating can be requested for high traffic areas. This makes it ideal for use in the retail, leisure and front of house areas where durability is a top priority. With Altro Whiterock Digiclad you can be confident that, once you’ve chosen the perfect image, it will stay looking pristine for longer. No peeling, no tearing and no fading. Just vivid colours that continue to catch the eye for years after installation.

Altro Whiterock Digiclad

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The Australian Business Awards are an annual comprehensive awards program which recognises organisations that demonstrate the core values of business innovation, product innovation, technological achievement and employee engagement via a set of established business and product award categories.

The Australian Business Awards are the national chapter of an integrated, hierarchical leadership initiative conducted on a national and international level. Eligible organisations are invited to participate in the international chapter of the program at The World Business Awards whereby participants are provided with the unique opportunity to benchmark themselves against the top performers globally.

The process culminates in the selection of organisations which implement world-class business initiatives, projects, products and services. The award recipients are recognised as the elite of their industry earning a place amongst a distinguished group by having their achievements acknowledged and celebrated.

Organisational eligibility includes private companies, publicly listed companies, multinational subsidiaries, not-for-profit organisations, non-government organisations, educational institutions, franchise systems, partnerships, government departments, government agencies, local government and statutory bodies operating in Australia.

Organisations are required to complete a submission for a specific business initiative, product or service.

Business initiatives can include but are not limited to projects, programs, processes, systems, technologies, developments, ventures and undertakings.

Products can include but are not limited to services, devices, equipment, programs, processes, activities, applications, information, knowledge, software, cloud-based services, platforms, systems and manufactured goods. Products must be commercially available on the Australian market and comply with all applicable Australian standards and regulatory requirements. Product eligibility includes domestic and international products available to the Australian marketplace.

The World Business Awards Framework (WBA Framework) is utilised as a structured model of assessment that enables the participating organisations to be benchmarked against world class performance standards.

The Framework consists of specialised assessment modules pertaining to the evaluation criteria for each of the award categories. The criteria and sub-criteria provide a robust set of requirements that are used as the methodology for benchmarking and learning among the participating organisations.

Organisations that demonstrate the core values of business innovation, product innovation, technological achievement and employee engagement are recognised via a set of established business and product award categories.

The program provides a notable opportunity for high-performing organisations which implement world-class business initiatives and develop innovative products and services to be acknowledged and celebrated for their achievements both nationally and internationally.

Conducted annually, the program engages with organisations worldwide to benchmark the full spectrum of their products, services and initiatives and to review their business performance through a global recognition and knowledge building initiative that is underpinned by the program’s established framework.

The program provides the ultimate platform for building knowledge, increasing brand awareness, equity, loyalty and retention through increased exposure, recognition and prestige.

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