Finite IT Recruitment Solutions
Finite IT Recruitment Solutions has been selected as an ABA100 Winner for Marketing Excellence in The Australian Business Awards 2019. The Australian Business Award for Marketing Excellence [MXA] recognises organisations that have achieved outstanding results through initiatives that demonstrate innovative marketing strategies and outcomes.
100% Australian owned, Finite IT Recruitment Solutions is ANZ’s leading Technology, Digital and Business Transformation specialist recruiter. With nine ANZ offices, 90 internal staff, 1,000 external contractors and over 200 clients, Finite’s Australian recruitment business contributed $180M of the Group’s overall revenue of $381M for FY18.
Founded by Managing Director Tracy Thomson in 1998, the business has grown rapidly through a mixture of organic growth and strategic acquisition. In 2016, the acquisition of leading New Zealand IT recruitment business, NineTwenty, strengthened its well-established market position across the Tasman. Its high performing, motivated and highly valued staff, provide an exceptional customer experience, ensuring that it remains the ‘recruiter of choice’ across an established and fast-growing client base. In 2018, Finite acquired leading specialist Melbourne agency, Rowben Consulting which was seen as an excellent opportunity to acquire because of its substantial contracting base, strong permanent capability and a very experienced and talented team with additional complementary services.
Finite recruits quality Digital, Technology and Business Transformation professionals as well as Superannuation and Insurance specialists for its clients across a diverse range of industry sectors including: Banking and Financial Services; Telecommunications; Government – Local, State and Federal; ICT Vendors; Fast Moving Consumer Goods; Digital Media; Education; Health & Pharmaceutical; Transport; Energy Resources & Utilities; Not for Profit; and Supply Chain & Logistics.
Finite are a commercially focused organisation so it was necessary to build a comprehensive marketing strategy that included not only brand awareness but a strategy directly aligned with its sales function to drive bottom line profitability.
The recruitment industry operates similar to a marketplace model, so in order to be successful, Finite recognised the need to create engagement and opportunity with both its clients and potential talent pool so the marketing efforts were split in order to focus on these two distinct audiences.
During 2018 the company’s focus was to capitalise on its strong brand awareness and begin to create tangible deliverables by implementing an inbound acquisition marketing strategy.
There were some key principles that it believed would be core to successful marketing: place customers (both clients and candidates) at the heart of what they do; engage with the right people, with the right message, at the right time, using the right channels; engage the entire organisation with its marketing efforts.
For this reason, it was decided to combine best practice recruitment marketing, inbound marketing methodology, customer lifecycle marketing, and account-based marketing principles while ensuring inclusion of the voice of customer in its marketing communication.
Finite’s desire to shift away from a more traditional marketing methodology and evolve as a leader in digital marketing within its industry through the implementation of a new thought leadership strategy, continues to gain traction and buy-in daily. The ongoing campaigns remain a work in progress, but are clearly delivering on promise, having given the Finite business a raft of new, unique and meaningful collateral to take to market.
The Australian Business Awards are an annual comprehensive awards program which recognises organisations that demonstrate the core values of business innovation, product innovation, technological achievement and employee engagement via a set of established business and product award categories.
The Australian Business Awards are the national chapter of an integrated, hierarchical leadership initiative conducted on a national and international level. Eligible organisations are invited to participate in the international chapter of the program at The World Business Awards whereby participants are provided with the unique opportunity to benchmark themselves against the top performers globally.
The process culminates in the selection of organisations which implement world-class business initiatives, projects, products and services. The award recipients are recognised as the elite of their industry earning a place amongst a distinguished group by having their achievements acknowledged and celebrated.
Organisational eligibility includes private companies, publicly listed companies, multinational subsidiaries, not-for-profit organisations, non-government organisations, educational institutions, franchise systems, partnerships, government departments, government agencies, local government and statutory bodies operating in Australia.
Organisations are required to complete a submission for a specific business initiative, product or service.
Business initiatives can include but are not limited to projects, programs, processes, systems, technologies, developments, ventures and undertakings.
Products can include but are not limited to services, devices, equipment, programs, processes, activities, applications, information, knowledge, software, cloud-based services, platforms, systems and manufactured goods. Products must be commercially available on the Australian market and comply with all applicable Australian standards and regulatory requirements. Product eligibility includes domestic and international products available to the Australian marketplace.
The World Business Awards Framework (WBA Framework) is utilised as a structured model of assessment that enables the participating organisations to be benchmarked against world class performance standards.
The Framework consists of specialised assessment modules pertaining to the evaluation criteria for each of the award categories. The criteria and sub-criteria provide a robust set of requirements that are used as the methodology for benchmarking and learning among the participating organisations.
Organisations that demonstrate the core values of business innovation, product innovation, technological achievement and employee engagement are recognised via a set of established business and product award categories.
The program provides a notable opportunity for high-performing organisations which implement world-class business initiatives and develop innovative products and services to be acknowledged and celebrated for their achievements both nationally and internationally.
Conducted annually, the program engages with organisations worldwide to benchmark the full spectrum of their products, services and initiatives and to review their business performance through a global recognition and knowledge building initiative that is underpinned by the program’s established framework.
The program provides the ultimate platform for building knowledge, increasing brand awareness, equity, loyalty and retention through increased exposure, recognition and prestige.