Complexica – Larry The Digital Analyst

Complexica – Larry The Digital Analyst has been selected as an ABA100 Winner for Software Innovation in The Australian Business Awards 2019. The Australian Business Award for Software Innovation [SWR] recognises software products and services that provide innovative solutions for new and existing market needs.

Complexica, a leading provider of Artificial Intelligence software for optimising sales, marketing, and supply chain decisions, announced today that its Artificial Intelligence platform – Larry, the Digital Analyst® – was recognised as an ABA100 Winner of the 2019 Australian Business Award for Software Innovation. The award was based on Complexica’s innovative use of multiple, self-selecting algorithms to automatically access a vast array of data sources (both structured and unstructured, such as internet data scraped from relevant websites), analyse these datasets along with internal customer data, and provide optimised recommendations for sales, marketing, & supply chain staff on a fully automated basis.

When applied to sales & marketing activities, Larry, the Digital Analyst® can improve revenue & margin by directing sales staff to the best opportunities, along with recommendations on what conversations to have, what products to offer, and what price to quote. Larry can also optimise promotional planning, sales territory mapping, pricing & margin, as well as cross-selling, up-selling and churn prevention.

“One of the ways that the world has changed during the past 20 years is that no one can process all the available data and information when making decisions anymore – there’s just too much data moving too quickly for companies to analyse it all,” said Larisa Stamova, Complexica’s Marketing Manager. “This is a problem because only decisions can create value – not reports, dashboards, insights, or business intelligence tools – and decisions are based on processing the right data in a timely manner. Complexica solves this problem by fully automating the complex analytical tasks that underpin the decision-making process, which allows companies to make optimised decisions – whether they be strategic, operational, or tactical. This award recognises the important role that our Artificial Intelligence platform plays within companies of all sizes to improve their business performance in an increasingly dynamic, complex, and data-rich world.”


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The Australian Business Awards are an annual comprehensive awards program which recognises organisations that demonstrate the core values of business innovation, product innovation, technological achievement and employee engagement via a set of established business and product award categories.

The Australian Business Awards are the national chapter of an integrated, hierarchical leadership initiative conducted on a national and international level. Eligible organisations are invited to participate in the international chapter of the program at The World Business Awards whereby participants are provided with the unique opportunity to benchmark themselves against the top performers globally.

The process culminates in the selection of organisations which implement world-class business initiatives, projects, products and services. The award recipients are recognised as the elite of their industry earning a place amongst a distinguished group by having their achievements acknowledged and celebrated.

Organisational eligibility includes private companies, publicly listed companies, multinational subsidiaries, not-for-profit organisations, non-government organisations, educational institutions, franchise systems, partnerships, government departments, government agencies, local government and statutory bodies operating in Australia.

Organisations are required to complete a submission for a specific business initiative, product or service.

Business initiatives can include but are not limited to projects, programs, processes, systems, technologies, developments, ventures and undertakings.

Products can include but are not limited to services, devices, equipment, programs, processes, activities, applications, information, knowledge, software, cloud-based services, platforms, systems and manufactured goods. Products must be commercially available on the Australian market and comply with all applicable Australian standards and regulatory requirements. Product eligibility includes domestic and international products available to the Australian marketplace.

The World Business Awards Framework (WBA Framework) is utilised as a structured model of assessment that enables the participating organisations to be benchmarked against world class performance standards.

The Framework consists of specialised assessment modules pertaining to the evaluation criteria for each of the award categories. The criteria and sub-criteria provide a robust set of requirements that are used as the methodology for benchmarking and learning among the participating organisations.

Organisations that demonstrate the core values of business innovation, product innovation, technological achievement and employee engagement are recognised via a set of established business and product award categories.

The program provides a notable opportunity for high-performing organisations which implement world-class business initiatives and develop innovative products and services to be acknowledged and celebrated for their achievements both nationally and internationally.

Conducted annually, the program engages with organisations worldwide to benchmark the full spectrum of their products, services and initiatives and to review their business performance through a global recognition and knowledge building initiative that is underpinned by the program’s established framework.

The program provides the ultimate platform for building knowledge, increasing brand awareness, equity, loyalty and retention through increased exposure, recognition and prestige.

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