Saski Collection
Saski Collection has been selected as an ABA100® Winner for Marketing Excellence in The Australian Business Awards 2021. The Australian Business Award for Marketing Excellence [MXA] recognises organisations that have successfully implemented initiatives that demonstrate excellence in marketing.
“Saski Collection is very proud to be winners of the Marketing Excellence category at the ABA100 awards for the third year in a row. To gain recognition at a national level for our marketing initiatives is very exciting, and we’re extremely proud of our Marketing Coordinator Tia Allan and her team. Being able to pull off this event successfully despite Australia’s ever-changing covid restrictions is a testament to their diligence and determination.”
Saski Collection is one of Australia’s leading Athleisure brands founded by social media personality Tammy Hembrow. Saski launched in 2017, solely online with zero paid marketing being Australian owned and designed with roots in activewear whilst pushing the boundaries between fashion and function.
Committed to delivering high quality pieces that can withstand any workout, Saski is designed for women who demand style and sophistication in all aspects of their wardrobe. With classic pieces designed as universal staples that provide the everyday basics their customers need, the brand has now expanded into swimwear, Mini (kids) & Unisex apparel and accessories. Each collection features statement pieces that punctuate and reflect the true personality of the range in an innovative and creative way.
In an initiative to build hype and gain increased awareness around the newly launched ‘Originals Collection’, Saski hosted a yoga event in March 2021 to showcase their new activewear on influencers participating in the yoga class, with the aim to harness the power of social media for promotion, transfering to direct sales.
By observing trends in the current market, partnering with highly sought after and skilled local businesses on the Gold Coast, the landmark event saw attendees of high profile influencers and was broadcast to an estimated 15.9 million followers across all multiple social media platforms. The initiative was also voluntarily picked up by multiple traditional media outlets, due to the hype created around the event and the guests. Broadcasting the event to this mass audience ensured the collection was seen by current, future & potential customers worldwide. The content posted by guests who attended linked directly back to the Saski Collection instagram and website, therefore allowing Saski to adopt these active customers as their own. These efforts resulted in the collection selling out in 48 hours, as well as a significant growth in awareness both in the press and on social media, meeting all of the key objectives for the project.