Pureprofile – Audience Intelligence

Pureprofile – Audience Intelligence has been selected as an ABA100® Winner for SaaS Innovation in The Australian Business Awards 2021. The Australian Business Award for SaaS Innovation [SSI] recognises software as a service products that provide innovative solutions for business and market needs.

“Based on first-party transactional data not available anywhere else in the market and harnessing the power of Research Technology, Pureprofile’s Audience Intelligence provides clients with unrivalled access to market analysis and competitor spending trends in real-time.

“Audience Intelligence enables businesses to have a greater understanding of how they are performing compared to competitors by providing insights on brand performance, demographic breakdowns of consumers, trends across time, and transactions by location.

“It is more important than ever for businesses to have a complete understanding of their market. Changes are happening far more rapidly than they once did, and Audience Intelligence is ensuring that businesses aren’t left behind.

“We are thrilled to be recognised as an ABA100® Winner for SaaS Innovation and will continue to break new ground in the Research Technology space as we strive to provide our current and future clients with powerful data and insights for better business outcomes.”

Martin Filz - CEO, Pureprofile

Pureprofile is a global data, insights and media organisation providing online research and digital advertising services for agencies, marketers, researchers and publishers. Pureprofile’s vision is to deliver more value from the world’s information.

At its very core, Pureprofile is powered by first-party data and their research technology (ResTech) solutions help clients connect deeply to their markets and consumers in order to make better business decisions. The Company operates in APAC, Europe and North America and delivers solutions for over 700 clients.

Pureprofile are experts in engaging real people and capturing authentic first-party declared data. Their proprietary research panel consists of deeply profiled respondents who enable Pureprofile to generate infinite intent-based data – helping businesses to understand, target, and ultimately engage with their audiences.

The research division delivers rich insights into real human behaviour and provides the “Why” behind the “What” through ResTech and SaaS solutions. The digital advertising division taps into these rich insights on behalf of advertisers and publishers and executes impactful, targeted digital marketing strategies.

Audience Intelligence is Pureprofile’s latest client-focused SaaS solution offering brands access to unrivalled consumer intelligence, with an instant look into tangible insights from verified transactional data. 

In a highly competitive market, it’s crucial for marketers to continuously locate and understand which consumer groups are spending in their product categories. With ready-made dashboard reports, as well as a flexible report builder, the datasets provide an in-depth look into market dynamics, competitor intelligence and consumer trends in real time.

This innovative technology provides: 

  • An intuitive self-serve dashboard with live first party data, accessible from anywhere on any device – secured by two factor authentication
  • A holistic view of key consumer trends – with multi-layered visualisations across performance, trends, demographics and location – with daily data updates
  • Customiseable and export ready made dataset reports to inform a more impactful marketing strategy
  • Inbuilt survey tool to run bespoke research to target audiences – designed to gather deeper insights
  • From the same single screen platform seamlessly launch targeted digital advertising campaigns via the inbuilt media planning tool 

Based on data from over 400,00 Australian consumer transactions, Audience Intelligence separates the data by product/service vertical, and provides end-users with insights on brand performance, demographic breakdowns of consumers, trends across time, and transactions by location. 

The current suite of available verticals includes: food delivery, fast food and retail, with plans in place to launch verticals representing every industry/sector – benefiting direct-to-consumer brands and agencies big and small.

Audience Intelligence is the only SaaS solution that provides a holistic 360 market view from a single platform. Users have the ability to take their findings from the curated data and activate bespoke research, through an inbuilt survey tool, to find out the ‘Why’ and from the same screen activate targeted advertising campaigns, through an inbuilt media planning tool, to discover the ‘How’.

Audience Intelligence is a standout solution in the Restech space and is redefining the shape of market intelligence now and into the future.

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