Brand Council – Aruma
Brand Council – Aruma has been selected as an ABA100® Winner for Brand Management in The Australian Business Awards 2022. The Australian Business Award for Brand Management [BMA] recognises organisations that have successfully implemented initiatives that demonstrate excellence in brand management.
“Along with our clients, we are extremely proud of the collaborative approach that we took to create successful and purpose-led brand transformations that have been embraced and continue to be driven throughout their organisations.”
Two leading Australian disability service providers with a long history of disability care – House with No Steps and The Tipping Foundation – were about to merge, along with the addition of more than 80 government homes.
The merger was considered particularly complex, with offices, homes and care facilities located across metro and regional Australia, an evolving National Disability Insurance Scheme (NDIS) that was changing the face of disability care, and more than 5,000 staff hailing from radically different government and not-for-profit sectors.
Add to this the complexity of a customer base of clients with disabilities requiring tailored care and communication, and staff that were transitioning from government to non-government roles.
Brand Council provided a recommended approach to a) internal stakeholder consultation and b) brand strategy development. The approach would uncover existing internal stakeholder perceptions and ensure deep engagement and ownership of the process, new brand, and expected staff behaviours. This ensured
successful brand development and the merger of all parties.
For information about Brand Council, visit brandcouncil.com