Marketing a product with a $25,000 price tag is no small task. Yet for emerging marketing agency, Dental Marketing Solutions, this was exactly what they were engaged to do.

When they first started working with the OrthoED Institute, Dental Marketing Solutions offered for the first time a full-service solution for a single client. This required market research, strategy, content creation, advertising, live events, media, website development, applying for awards, marketing online summit events, and more.

OrthoED’s flagship educational program was designed to upskill general dentists to offer orthodontic services, improve the service they offered to patients, and grow practice revenues.

The process began with extensive consulting with OrthoED and research that identified ideal clients and the best way to target them. Research showed that dentists were held back by many myths and Dental Marketing Solutions used this insight to position Dr Hall (head tutor) as the “Myth Busting Orthodontist”, forming a strong USP in the crowded marketplace.

Once the avatar was identified and the strategy created, Dental Marketing Solutions set about implementing an ‘omnipresence’ approach for OrthoED within the dental industry. This was backed with social media, mailing lists, SEO and Google Ads driving leads to 30 targeted landing pages to promote webinars, free reports, direct enquiries, and enrolments.

Within 24 months, the Mini Masters 2-year program saw an increase in student intake from 19 (25% of capacity) to full capacity at 75. The MiniMasters program sold out 6 weeks before the program started, with deposits paid for pre-registration for the following year. Revenues climbed to over $3 million and OrthoED’s shorter courses sold out too.

For more information about Dental Marketing Solutions, visit dentalmarketingsolutions.com.au.