vControl, a pioneer in Australian telecommunications, continues to reshape the business phone system landscape with its cloud-first and AI-driven solutions. What began as a mission to address the frustrations of small and medium-sized enterprises, including expensive contracts, rigid systems, and inadequate support, has evolved into a comprehensive telecommunications platform trusted across various industries. Founded by Ben Merton and Sverre Gunnersen, vControl has always been guided by a simple vision: to give businesses flexible, intelligent, and affordable tools that elevate the way they connect with their customers.

At its core, vControl remains a highly adaptable, cloud-based business phone platform that addresses the longstanding issues of inflexibility, high costs, and service disruptions. Its modular design allows businesses to tailor features to their needs in real-time, scaling capacity up or down, integrating with CRMs, and ensuring compliance with industries that require complete communication records.

For IT providers, vControl’s reseller and white-label programs continue to expand opportunities, providing partners with marketing resources, development support, and freedom to price and package services under their own brand. vControl’s innovation has also translated into growth for its reseller network. Partners have been able to market AI-driven features as premium differentiators, strengthening their own reputations while increasing revenue.

One partner reported that offering Australian-based AI-enhanced communication tools gave them a competitive edge in government tenders, where reliability, compliance, and innovation were non-negotiable – along with data sovereignty, which is rare for AI service providers typically relying on overseas processing. This year, vControl has further advanced its leadership in AI innovation with two significant breakthroughs.

The first is the SMS AI Chatbot, which automates customer engagement by handling inbound text enquiries with dynamic, natural responses, while also triggering the first is the SMS AI Chatbot, which automates customer engagement by handling inbound text enquiries with dynamic, natural responses, while also triggering outbound SMS messages tied to specific points in the dial plan, for example, at the conclusion of a call. This capability enables businesses to automate sales flows, confirm bookings, and even connect to external APIs for real-time lookups, reducing manual intervention while maintaining a highly personalised customer journey.

By combining cloud flexibility with world-class AI, vControl has become an essential partner for businesses seeking to modernise their communications. By combining cloud flexibility with world-class AI, vControl has become an essential partner for businesses seeking to modernise their communications.

From small enterprises improving professionalism to IT providers building new revenue streams, vControl is helping Australian organisations embrace the future of telecommunications today.

With each innovation, the platform demonstrates not just efficiency gains but a deeper commitment to empowering businesses with intelligent, human-centred communication tools.

For more information about vControl, visit vcontrol.com.au.