Social Media College (SMC) are the market leaders for social media education. SMC are the accredited course owners of the 10904NAT Diploma of Social Media Marketing, the world’s first formal qualification specifically for social media. SMC partner with leading education providers to deliver this highly innovative and in-demand qualification. Their partners include the University of Sydney, Swinburne University, Open Colleges, Australian Institute of Management, and many more. Social Media College have also developed a highly comprehensive suite of short courses which include the Social Media Marketing Intensive, a 10-week transformational program that comes with 12 months of coaching and mentoring support.

The Social Media Marketing Intensive (Intensive) has been designed to deliver a comprehensive, highly practical, performance focused learning experience, delivered by industry experts in an engaging and interactive format. The Intensive combines delivery in live virtual workshops, supported by self-paced online content with workbooks, coaching, as well as social learning in a dedicated WhatsApp group and private Facebook group. This combination of delivery modes is where the magic happens!

The Intensive has been able to achieve 92% completion rates for a 100% online delivery. This is well and truly the industry average which is currently sitting at 15%.

The practical nature of the Intensive has made the program hugely successful with its over 7,000 students. Students are are required to choose a case study organisation at the beginning of their studies to use as a case study as they work through the program. Students develop a highly comprehensive social media strategy whilst they are studying which is designed for their utmost success.

Many students have gone on to launch their new businesses, scale their existing businesses, and land their dream jobs. Social and collaborative learning is integrated into the whole learning experience design. The live sessions and in-LMS social platform (Disqus) allow students from the same intake to interact with each other and the course mentors. There are activities within each module of each course which encourage students to conduct a piece of work related to the topic they have just learnt about. For example, students may learn about how to conduct an SEO audit. In the corresponding activity they would then be asked to download the SEO audit template and populate this template for their own chosen organisation. Students can then upload this work to the discussion forum for feedback. Students can review examples from previous students and the feedback given by moving down the chat to previous posts.

Course mentors provide one-on-one and one-to-many coaching sessions to tailor the overarching project to the student’s specific circumstances and to review prior to their final presentation. Students have access to a private Facebook group of course alumni where they can work-out-loud on course activities, ask questions and share their expertise. Twitter chats provide interaction with a global audience and dedicated WhatsApp groups provide close, personal support and interaction around course content and learning activities.

The Social Media Marketing Intensive embodies all of the innovative learning techniques needed to ensure students will achieve their utmost success. The 12 months of coaching and mentoring support allows the SMC team to continue to monitor their graduates to ensure they are able to achieve their goals and objectives.

The Social Media Marketing Intensive has innovated the education industry and has proved what is possible within online education.

For more information about Social Media College, visit socialmediacollege.com