MS Research Australia

MS Research Australia has been recognised for Outstanding Achievement in The Australian Charity Awards 2016. The Australian Charity Award for Outstanding Achievement [OAA] recognises charitable organisations that have achieved outstanding results through initiatives that have significantly benefited charitable causes.

MS Research Australia is a national not-for-profit organisation dedicated to both funding and coordinating multiple sclerosis (MS) research in Australia. It forms part of the worldwide effort to find better treatments, unravel the complexity of and identify the cures for MS. MS Research Australia strives to ensure that people with MS are at the core of every business decision.

Kiss Goodbye to MS is an Australian founded initiative that calls on the MS community to raise funds and awareness for ongoing research into MS – however they like! Over the last 12 months, social media has been flooded with people supporting Kiss Goodbye to MS in their own way, with events held in coffee shops in Paris, ocean swims on Sydney’s Palm Beach and major banks in Ireland holding red themed morning teas. Since 2012, MS Research Australia has transformed Kiss Goodbye to MS from an awareness campaign to an established fundraising platform. One of the primary strengths of Kiss Goodbye to MS is that it attracts supporters who previously had little interaction with the MS Cause.

Key elements that resulted in the campaign’s success is its creativity and innovation, focus on social media, interactive website and by keeping fundraising costs as low as possible. The campaign also has the ability to transcend cultural and linguistic boundaries. The Kiss Goodbye to MS campaign has successfully bolstered the MS research cause, proving effective at engaging with a new and younger audience, achieving vital fundraising and awareness outcomes and helping MS Research Australia reach its strategic goals. The campaign has also allowed new sponsor opportunities, as well as attracted a global audience through its positive messaging.

At the end of each campaign period and each calendar year, the campaign is evaluated by set KPIs and audience engagement. A survey is produced each year to determine the successes and the areas of improvement. In addition to the formal survey, the Kiss Goodbye to MS Campaign Manager speaks to fundraisers on a daily basis; taking feedback, asking questions and gaining insight.

The Australian Business Awards are the regional chapter of an integrated, hierarchical leadership program conducted on a national and international level. Eligible organisations from each region are invited to participate in the international chapter of the program at The World Business Awards. Conducted annually and currently in the second year of its international launch, The World Business Awards seeks to engage with the world’s business, innovation and technology leaders through a global recognition and knowledge building initiative that is underpinned by the program’s established framework. The program engages with organisations worldwide to benchmark the full spectrum of their products, services and initiatives and to review their business performance. The cycle culminates in the recognition and celebration of organisations that implement world-class business initiatives and industry leading products and services on a prominent and far-reaching scale. All entries must be entered in the regional chapter where the organisation is based.
Entry is open to all registered charities throughout Australia. The program is open to charitable organisations including charitable funds and charitable institutions located in Australia. Charitable institutions include Public Benevolent Institutions and Health Promotion Charities.

Initiatives can include but are not limited to projects, programs, processes, systems, technologies, developments, ventures and undertakings.

Entries are assessed utilising a robust and dynamic framework to ensure that the assessment process is pertinent and objective. The World Business Awards Framework (WBA Framework) is utilised as a structured model of assessment that enables the participating organisations to be benchmarked against world class performance standards. The Framework consists of specialised assessment modules pertaining to the evaluation criteria for each of the award categories. The criteria and sub-criteria provide a robust set of requirements that are used as the methodology for benchmarking and learning among the participating organisations.
The Australian Charity Awards have been established to identify, recognise and reward organisations for the exceptional work undertaken through their charitable activities. The Australian Charity Awards are a method assessed program providing organisations with the opportunity to have their projects, initiatives, contributions and achievements recognised on a prominent and far-reaching scale. The Awards provide the ultimate platform for charitable organisations to build knowledge and raise awareness of their causes through increased exposure, recognition and acknowledgement.