Good360 Australia was founded by Alison Covington when she asked the simple question: ‘where do all the good things go?’. Launching to the public in 2015, Good360 is now leading the way in product philanthropy in Australia – its goal is for nothing useful to lie unused. They act as an enabler and matchmaker in the sharing economy – connecting brand-new non-perishable goods donated by businesses to charities and the Australians who need them. Good360 do this via their innovative e-commerce platform that allows charities to browse online for goods their communities need and order them in the quantities they need them. Whether it’s toys to family violence shelters or notebooks for schools – if Australians have the need, their partners have the goods and Good360 has the ability to efficiently connect them.
The Good360 model, goals and objectives are intentionally, as simple as possible. The goal is to distribute 1 billion of goods by 2025, to the people who need it most and for nothing to be left unused. Good360 is a matchmaker, connecting excess retail product to Australians in need, via an easy to use, one stop online shop. Charities and schools are able to order and pay any handling costs (if required), and once the order is picked up or delivered, upload photos and impact stories in the one place, with the one account and login details. The ease and simplicity is essential to making the process work for a sector of the community who are time, resource and funding poor. Good360 aims to solve the problem of excess goods, going back to the question that inspired Alison Covington way back in the beginning, where do the good things go, whilst simultaneously assisting people in need by supporting the charitable and not for profit sector. The third and bonus pillar is to include other organisations who wish to assist but do not have product to donate, by offering opportunities for pro bono support in the form of essential ancillary services such as warehouse, logistics, recruitment, public relations, marketing, auditing and legal advice. Good360 seeks to solve the problem of excess and under use across the board, and this allows maximum return on investment and reduces running costs, just as the product donated to charities does the same for them.
Planning, research and development of the model is embedded in everyday business as the Good360 team are committed to innovation and continuous improvement and are agile and responsive to the needs of the community and charities they support. They are able to quickly respond and pivot, as demonstrated in January 2020 in response to the Bushfire crisis as well as March this year when they have turned their attention to COVID-19 Disaster relief.
Good360 describe their team members as a passionate bunch who all have one common goal – to make good happen! The ‘team’ are not just the people in the office but includes all of the generous volunteers who donate their time. The whole is greater than the sum of its parts, which results in a huge impact on Australians in need. With the goal of ensuring no useful item is left unused, Good360’s success is measured by the number of retail items that are redistributed to people in need, the number of people the items benefit and the value of the items delivered to the charity or school.
For further information on Good360 Australia visit good360.org.au